Backdrop At 1: A Recap Of Our Accomplishments

Backdrop At 1: A Recap Of Our Accomplishments


It’s been one year since we officially launched Backdrop, an app for finding and sharing pretty places (known as “backdrops”) around the world. In our announcement post, we revealed our ambitious dream: Make Backdrop the go-to travel companion and travel discovery app for people who are adventurous and curious about the world.

Discover the beauty of the world around you with Backdrop.

Since then, we’ve been hard at work to make that dream a reality. Here’s a recap of some of our highlights and accomplishments over the past year.

New cities

When Backdrop first launched a year ago, we only had backdrops from 8 major cities (Amsterdam, London, Los Angeles, New York, Seoul, Istanbul, Dubai and Paris), but thanks to our hardworking Photo Research team, as well as our incredible users, we now have backdrops spanning over 190 cities.

More backdrops

In the past year, the number of backdrops on the app have more than doubled, growing from 1,500 at launch to 3,700. These new crop of backdrops include even more stunning restaurants, hotels, landmarks and parks, just to name a few. Now, more than ever, Backdrop is the best app for finding and sharing beautiful spaces.

New look

Eight months after we launched, we unveiled a brand redesign — led by Dá Design Studio — that reflected our evolution. With new icons, typeface, colours and a travel-obsessed mascot, Spot, we were able to boldly reintroduce ourselves. “[The rebrand] works because it feels alive. It’s the perfect marriage of our brand, our team and our users,” said Damilola Odufuwa, our CEO.

Android app launch

Immediately we launched last year, people began asking for an Android app. We knew we couldn’t realise our dream of becoming the go-to travel discovery app if we weren’t accessible to as many people as possible, and that is why we worked hard to get the Android version of our app up and running. And in July of 2022, we did.

New features

The Backdrop app has changed a lot in the past year, thanks to the introduction of some game-changing new features.

1. Collections

The first major feature we rolled out post-launch was Public Collections, which allows users to publicly share their Saved Collections (a collection of their favourite backdrops). That feature has since evolved to include Group Collections, which allows multiple Backdrop users to create a single collection of backdrops — perfect for planning group trips.

2. Social Feed

In a bid to make Backdrop as much a social network as it is a travel app, the next major feature we rolled out was Social Feed. This feature shows users the activities of other users they follow, including the backdrops they post, the ones they like and the ones they add to their Public Collections.

The future

To make Backdrop the best possible version of itself, we have a bunch of new features on the horizon that will make the app even more social. At Backdrop, we plan to continue innovating until we become the world’s go-to travel companion and travel discovery app.

Download app